PPC / Google Ads
Ads that convert, not just click.
Performance Max, Smart Bidding and clean conversion tracking, managed with the discipline of an account that has to actually pay for itself.
Performance Max, Smart Bidding and clean conversion tracking, managed with the discipline of an account that has to actually pay for itself.
Performance Max and Smart Bidding are now the standard way Google Ads runs, letting AI place and bid your ads across Search, Display, YouTube and Gmail automatically. That's genuinely useful, but it also means an account with weak conversion tracking, no negative keywords or a poor Quality Score just lets the AI learn from bad data faster. The account structure and tracking foundation matter more now, not less.
Industry audits consistently find that unmanaged Google Ads accounts waste roughly a fifth to a third of their spend on irrelevant clicks, and accounts that haven't been reviewed in six months or more often waste even more than that. The waste rarely comes from one obvious mistake - it's usually a combination of broad match keywords catching unrelated searches, a negative keyword list that was never built out, and Smart Bidding campaigns left to "learn" without anyone checking what they actually learned.
Quality Score compounds this. A keyword scoring 10 out of 10 can have roughly half the cost-per-click of the same keyword scoring 5, for the identical auction position - so a poorly structured account isn't just wasting clicks, it's paying more for the clicks that do convert. In 2026 this has gotten harder to manage on your own, not easier: broad match is now the default inside Smart Bidding campaigns, "close variant" matching pulls in synonyms Google considers similar without asking you first, and a growing share of Google searches now trigger AI Overviews before your ad is even shown, changing which queries your ad competes for. None of this shows up as an obvious red flag in the dashboard - it just shows up as a cost-per-lead that's higher than it should be.
You're spending steadily on Google Ads but genuinely can't tell which campaigns are driving actual leads.
Your cost per click has been rising even though your offer and market haven't changed.
Campaigns were built months ago and nobody's actively managed bids, budgets or negative keywords since.
You're paying for clicks from searches that have nothing to do with what you actually sell.
If two or more of these sound familiar, the account probably isn't broken beyond repair - it just hasn't had a real audit in a while.
Not a generic package - each piece below is scoped to what your account actually needs. See how that scoping works just below.
Clear separation between products, services and audiences, so campaigns are easy to optimise and easy to scale.
Set up with clear guardrails, so the AI has room to learn without chasing the wrong audience with your budget.
High-intent keywords targeted deliberately, with negative keyword lists that stop budget leaking to irrelevant searches.
Multiple ad variations tested against each other, not one version left running untouched for months.
The page a click lands on actually matches the ad's promise, which is half the reason most campaigns underperform.
Accurate tracking of both hard conversions and lighter engagement events, the non-negotiable foundation for any profitable account.
Landing page relevance and ad copy tightened, since a weak Quality Score quietly inflates your cost per click.
Spend paced deliberately across the month, adjusted based on real performance data, not gut feeling.
This describes the difference in deliverables, not price - we quote after understanding your actual goals.
This is a recurring cycle, not a one-time setup.
We check that conversion tracking is actually firing correctly first - a campaign optimised against broken tracking data is optimising against noise.
Campaigns and ad groups are structured around tight keyword themes, not one broad catch-all group, so Quality Score and relevance can actually be measured.
We build and continuously expand a negative keyword list from real search-term reports, since this is where most silent waste hides.
Match types and bidding strategy (Manual CPC, Target CPA, Maximise Conversions) are chosen based on how much conversion data the account actually has.
Ad copy, keyword and landing page content are aligned, since landing page relevance is one of the three inputs Google uses to calculate Quality Score.
Search terms, cost-per-lead and wasted spend are reviewed weekly, not left to run unattended between monthly reports.
As the negative keyword list matures and the search-term report gets reviewed, cost-per-click on core keywords typically starts to drop as Quality Score improves.
Conversion volume and cost-per-lead take longer to settle, since Smart Bidding strategies need a meaningful number of conversions to "learn" properly before they optimise well.
We won't quote you a guaranteed percentage reduction in cost-per-lead, because Growth Magnet doesn't have a set of verified published case studies yet and inventing a number to sound convincing isn't how we work.
What you will get is full visibility into your own account's search-term reports, Quality Scores and cost trends every week, so you can see exactly where the budget is going and why, rather than trusting a black-box dashboard.
We'll audit your current account's structure and conversion tracking, free, before you spend another rupee.
Get a Free Account AuditSend it over on a free call - we'll tell you honestly what's fixable and what needs rebuilding.
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We check whether your tracking is even accurate before we touch bids or budget.
Campaigns rebuilt or restructured around real intent and clean audience separation.
Multiple ad variations launched and tested against each other from day one.
Budget increased on what's proven to convert, reported monthly in plain language.
It depends on your industry's cost-per-click and how competitive your keywords are. We give a realistic budget range after reviewing your market, not a one-size number pulled from a template.
No. Budget without accurate conversion tracking or a healthy Quality Score just burns spend faster - we fix tracking and account structure first, then scale budget once we know what's actually converting.
Broad match paired with Smart Bidding and a solid negative keyword list can capture high-intent traffic you'd otherwise miss, but only once conversion tracking is accurate enough for the AI bidding to learn from real data.
No, and that's deliberate. Frequent changes reset Smart Bidding's learning period and can cause a real dip in performance - we make deliberate, spaced-out adjustments based on enough data to act on.
Yes. If you're bidding on a keyword where your organic presence for that topic is weak or non-existent, your Quality Score - and your cost per click - suffers. Google rewards topical authority across both paid and organic.
Performance Max lets Google's AI place your ads across Search, Display, YouTube, Gmail and Maps automatically using Smart Bidding, rather than you managing each network separately. It needs clear conversion goals and creative assets to work well, and clear guardrails so it doesn't chase the wrong audience.
No. We ask for enough runway to let a campaign structure and Smart Bidding actually learn, typically a few months, but there's no locked-in long-term contract.
Yes, this is one of our most common starting points. We audit the existing account structure, conversion tracking and Quality Score issues before touching bids or budget.
Single-purpose, ad-ready landing pages built around one call-to-action - fast enough that your ad spend doesn't leak away in load time.
Learn more →Mobile-first, accessible, Core Web Vitals-ready websites - built to load fast and convert, not a template with your logo pasted on it.
Learn more →Segmented lists, automated lifecycle flows and deliverability built right - email marketing measured on clicks and revenue, not inflated open rates.
Learn more →No pressure, no locked-in contracts - just an honest look at your account.