Ecommerce Website
Online stores built for how Indians actually pay and shop.
UPI, Razorpay and mobile-first checkout - fixing the exact points where Indian ecommerce stores lose the most customers.
UPI, Razorpay and mobile-first checkout - fixing the exact points where Indian ecommerce stores lose the most customers.
UPI now accounts for the overwhelming majority of India's retail digital payment volume, and mobile devices drive 60-70% of ecommerce traffic here - but mobile conversion rates still run well behind desktop on most stores. A generic template built for a different market's payment habits and network conditions is exactly why. We build stores around UPI-first checkout, express payment options, and resilience against the patchy mobile networks that still exist across tier 2 and tier 3 India.
The single most-cited reason shoppers give for abandoning is unexpected extra costs appearing at checkout - shipping fees, taxes, or charges that weren't visible earlier in the flow - alongside forced account creation and a checkout that simply doesn't feel trustworthy enough to hand over card or UPI details.
For Indian D2C brands specifically, this matters more, not less, since you're competing for trust against Amazon's and Flipkart's checkout infrastructure and stored-customer convenience without having their scale - every point of friction you add is a point Amazon doesn't have.
You can see people add to cart in analytics, but most never complete the payment step.
Most of your traffic is mobile, but most of your sales still come from the smaller desktop share.
Customers drop off because their preferred way to pay, often UPI, isn't front and centre.
Customers can't filter or find what they want, so they leave and search a marketplace instead.
If two or more of these sound familiar, the problem isn't your product or your traffic - it's the checkout standing between the two.
Not a generic package - each piece below is scoped to what your store actually needs. See how that scoping works just below.
Razorpay, PayU and UPI integrated, since UPI covers the majority of India's retail digital payment volume.
Built for the 60-70% of traffic arriving on mobile, where most stores lose the most conversions.
Guest checkout and multiple express payment options, since more options at checkout consistently lift conversion.
Customers find what they want in seconds, not through ten menu clicks.
Checkout that survives patchy network conditions in tier 2/3 cities instead of failing silently.
Stock and orders synced so you're not overselling or updating spreadsheets manually.
Security badges, clear return policy and delivery timelines where buyers actually look for them.
Order confirmation, tracking and re-engagement, not a dead end after payment.
This describes the difference in deliverables, not price - we quote after understanding your actual situation, not off a rate card.
An ecommerce build isn't a template with a shopping cart bolted on - it's a checkout-first design process.
How people search, compare and decide, mapped before designing a single product template.
UPI, Razorpay and PayU configured as the default, visible payment options from the first checkout screen.
Shipping and taxes shown as early as possible in the flow, to head off the single biggest cause of abandonment.
Forcing account creation is one of the most common, avoidable abandonment triggers, so it's never required.
Built and tested first, not adapted from a desktop layout, since most Indian ecommerce traffic arrives on a phone.
Real contact details, clear return policy and secure-payment badges placed directly on the checkout page itself.
Set up where it fits the business, a channel that's shown meaningfully strong recovery rates in the Indian market.
The clearest early signal is your checkout completion rate on mobile specifically, since that's where most Indian traffic lands and where most friction lives - we track this from week one, not month three.
Cart abandonment rarely drops to zero for any store, anywhere. But a checkout that's had the obvious friction removed should show a measurable improvement in completed orders.
Longer term, WhatsApp cart-recovery messaging and clearer total-cost visibility tend to keep chipping away at abandonment, rather than producing one dramatic jump.
We report on checkout completion rate, mobile-versus-desktop conversion gap, and recovery-message performance as the ongoing leading indicators, rather than promising a specific revenue figure upfront.
We'll review your current checkout flow, free, and show you exactly where buyers drop off.
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Products, variants and the payment methods your actual customers use.
Mobile-first, from product discovery to the final tap on "pay".
Payment gateways tested under real conditions, not just a clean office wifi connection.
Real conversion data tracked from day one, not guessed at after the fact.
Razorpay, PayU and UPI as standard, since UPI now covers more than 80% of India's retail digital payment volume. We add other gateways or wallets if your customer base specifically needs them.
Yes, where it makes sense for your product and delivery logistics. We help you weigh COD against the cash-flow and return-rate tradeoffs it brings, rather than adding it automatically.
Yes. GST-compliant invoice generation is built into the checkout flow so you're not manually creating invoices for every order.
Yes. We migrate products, customer data and order history carefully, with redirects in place so existing product page rankings aren't lost in the move.
For most stores starting out, a genuinely mobile-first website is enough - 60-70% of ecommerce traffic in India is mobile, and a well-built mobile site captures that without app-store friction. An app makes sense later, once repeat-purchase volume justifies it.
This is extremely common - mobile conversion rates often run roughly half of desktop's when the checkout wasn't genuinely built mobile-first. Network latency in smaller cities and towns is also a real factor, not just design.
Yes. Platform updates, payment gateway monitoring and performance checks, since an ecommerce store breaking silently costs you actual sales, not just inconvenience.
Pricing depends on catalogue size, payment integrations and custom features like subscriptions or multi-vendor support. We quote after understanding your actual product range and goals.
Mobile-first, accessible, Core Web Vitals-ready websites - built to load fast and convert, not a template with your logo pasted on it.
Learn more →Custom WordPress theme development and WooCommerce builds - without the plugin bloat that slows most WordPress sites down.
Learn more →Google Ads campaigns built on Performance Max, Smart Bidding and real conversion tracking - ads that convert, not just click, for Gurgaon/Delhi NCR and India.
Learn more →We'll show you exactly where buyers are dropping off - no pressure, no locked-in contracts.