Email Marketing
Emails people actually open. Well, click.
Segmented lists, automated lifecycle flows and deliverability done properly - measured on clicks and revenue, not an open-rate number that's half fiction now.
Segmented lists, automated lifecycle flows and deliverability done properly - measured on clicks and revenue, not an open-rate number that's half fiction now.
Apple Mail Privacy Protection pre-loads tracking pixels through Apple's own servers, meaning a large share of reported opens today are automatic, not a person actually reading your email. That's made open rate one of the least reliable metrics in email marketing. We build campaigns and report results around click rate, click-to-open rate and actual conversions - the numbers that still mean what they say.
Since Apple's Mail Privacy Protection launched, Apple Mail pre-loads every image in an email, including the invisible tracking pixel used to count opens, whether or not a person actually opened it. That single change inflates open rates by roughly 15-20 percentage points industry-wide - platforms reporting a headline open rate near 40-43% are often sitting closer to 19-21% once Apple's false opens are stripped out. If your reporting still leads with open rate as the main success metric, you may be celebrating a number that mostly measures how many recipients use an iPhone.
Deliverability is the bigger, less visible problem underneath that. A good inbox placement rate in 2026 sits around 87-90%, meaning even well-run senders lose roughly one in every eight emails to spam folders or filtering before a subject line is ever seen - and non-compliant senders can see spam-folder placement jump to 22-34%. No amount of clever subject-line writing fixes an email that never reaches the inbox in the first place, which is why deliverability has to be treated as its own discipline, not an afterthought to copywriting.
You've collected email addresses for months but there's no welcome series, abandoned cart or post-purchase sequence running.
You suspect deliverability is a problem but have never checked whether SPF, DKIM and DMARC are actually configured correctly.
Every campaign goes to your entire list the same way, regardless of what each subscriber has actually done.
You're still judging campaign success by open rate alone, without knowing how unreliable that number has become.
If two or more of these sound familiar, the gap usually isn't your list - it's the flows and reporting built around it.
Not a generic newsletter service - each piece below is scoped to what your list actually needs. See how that scoping works just below.
Behavioural data used to split your list into meaningful groups, not one blast sent to everyone the same way.
Welcome series, abandoned cart, post-purchase and re-engagement sequences that run without you lifting a finger.
SPF, DKIM and DMARC set up correctly, so your emails land in the inbox, not the spam folder.
Subject lines and body copy written to earn a click, not just to fill a template.
Subject lines and send times tested against each other so decisions are based on your actual audience's behaviour.
Click rate, click-to-open rate and conversions tracked monthly, not a vanity open-rate number.
Unsubscribes, bounces and inactive contacts managed properly so your sender reputation stays healthy.
Connected to your existing CRM or ecommerce platform so triggers fire off real customer behaviour.
This describes the difference in deliverables, not price - we quote after understanding your actual goals.
The sequence matters - deliverability work comes before optimisation work.
We verify SPF, DKIM and DMARC are correctly configured before anything else, since misconfigured authentication is one of the fastest ways to land in spam.
Inactive and unengaged subscribers are segmented out of regular sends, because mailing a stale list drags down sender reputation for everyone.
Welcome, abandoned-cart, post-purchase and win-back flows are mapped to actual customer behaviour, not sent as one generic newsletter.
We report on click-through rate and conversions as the primary metrics, treating open rate as a rough directional signal only.
Inbox placement, bounce rate and spam complaints are checked regularly, since sender reputation can degrade gradually without an obvious trigger.
Subject lines, send times and content are tested against click and conversion data, not opens, since that's the least distorted metric.
Authentication and list-hygiene fixes take effect almost immediately once implemented, usually visible within the first 2-4 weeks.
Flow performance (welcome series, abandoned cart) tends to stabilise faster than newsletter performance, because flows are triggered by specific behaviour and reach people at a more receptive moment.
We deliberately won't hand you a promised percentage lift in revenue or click-through rate, because Growth Magnet doesn't have a set of verified published case studies yet, and a made-up number would be exactly the kind of inflated promise this page is arguing against.
What you will see every month is your list's real inbox placement rate, click-through trend and flow performance, reported against your own baseline rather than an industry number that may not apply to your list.
We'll audit your current list, flows and deliverability, free, and show you the metrics that actually matter.
Get a Free List AuditAsk us on a free call what you should actually be tracking instead.
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We check your current authentication, list health and existing automation before building anything new.
Your list split into meaningful segments, and the key automated flows mapped out.
Emails designed, written and connected to real triggers in your CRM or store.
Subject lines and send times tested, results reported on clicks and revenue, monthly.
Not anymore. Apple Mail Privacy Protection pre-loads tracking pixels on a large share of inboxes, which inflates reported opens whether or not someone actually read the email. We treat open rate as a directional signal and report primarily on click rate, click-to-open rate and actual conversions.
No - a smaller, well-segmented list consistently outperforms a large, unsegmented one. Segmented campaigns generate far more revenue than broad blasts, and hyper-segmented micro-audiences often convert several times better.
A campaign is a one-off send to your list. A flow is automated and triggered by behaviour - a welcome series, an abandoned cart reminder, a post-purchase sequence. Flows typically deliver far higher click and order rates than campaign blasts, despite being a small share of total sends.
Proper authentication (SPF, DKIM, DMARC), consistent sending patterns and genuine list hygiene. Deliverability today is a function of sender reputation and relevance, not list size, so we monitor it as an ongoing metric, not a one-time setup.
Less often than most businesses think, but better timed. Sending fewer, more relevant messages to smaller, well-targeted segments consistently outperforms frequent broad blasts to everyone.
In most cases yes - we work within whatever ESP or CRM you're already using rather than forcing a migration, unless the platform itself is genuinely limiting what you can do.
Yes, subject lines, body copy and design are all part of the service, along with A/B testing different subject lines and send times to see what your specific audience actually responds to.
It depends on your list size, how many automated flows you need, and how much original design and copywriting is involved. We give a clear quote after understanding your actual goals, not a generic package price.
Yes. India's Digital Personal Data Protection (DPDP) Act requires clear, itemised consent before you email someone commercially, not a bundled checkbox buried in a signup form, plus an easy way to withdraw it later. We build opt-in capture and unsubscribe flows to match this, and keep timestamped consent records so you're not exposed if a complaint ever comes in.
WhatsApp Business API setup, consent-based broadcast lists, catalogues and automation - built compliant with Meta and TRAI rules, not around them.
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