ORM Services

Your reputation, actually managed - not faked.

Genuine review generation, honest response management and brand monitoring, built around fixing the real problem instead of hiding it.

Row of five-star rating icons
Not A Suppression Service

Reputation management fixes the problem. It doesn't bury it.

Three or more visible negative reviews on the first page of search results measurably increases how many potential customers walk away - so reviews genuinely matter to your bottom line. But Google's policy explicitly prohibits incentivised reviews, review kiosks and staff quotas, and it's cracking down harder on review manipulation and extortion in 2026. Real ORM means building a genuine review-asking habit into your workflow and responding honestly to criticism, not gaming the system.

The damage from negative reviews isn't linear. A single negative review on the first page of search results can cost a business roughly a fifth of its potential customers before anyone even reaches the website, and once a profile accumulates four or more visible negative reviews, total sales can drop by as much as 70%. Around 86% of prospective customers say they're put off by seeing 1-2 star reviews, and in 2026 most consumers expect at least a 4-star average before they'll even consider a business seriously.

The flip side matters just as much: reviews that get a genuine response generate roughly 12% more revenue than unanswered ones, and close to half of consumers say they're more likely to visit a business that responds to its reviews, positive or negative. The businesses that lose customers to reputation issues usually aren't the ones with a genuinely bad product - they're the ones that left a handful of complaints unanswered in public view for months, which reads as indifference to every new customer who finds them.

The Numbers
~20%Potential customers a single negative review on page 1 can cost a business
70%Possible sales drop once a profile has 4 or more visible negative reviews
12%More revenue businesses earn when they respond genuinely to reviews
Row of stars on a black surface

A Competitor's Rating Just Passed Yours

Their Google review average recently overtook yours and you don't have a plan for closing the gap.

Negative Reviews Sit Unanswered

Critical reviews are visible on your profile with no response, which reads as indifference to anyone browsing.

No System For Asking

Happy customers rarely leave reviews because there's no consistent process asking them to, at the right moment.

You Only Find Out About Mentions By Accident

You've stumbled onto brand mentions in forums or social posts by chance, with nothing actively monitoring for them.

Is This You?

Signs you actually need this, not just more advice about it.

If two or more of these sound familiar, the reputation problem isn't your product - it's the absence of a system watching and responding to it.

What's Included

Everything a genuine reputation strategy needs.

Not a generic monitoring dashboard - each piece below is scoped to what your reputation actually needs. See how that scoping works just below.

Reviews and reputation are also trust signals for search rankings - see our Off-Page SEO service for how that overlap works.

Genuine Review Generation

A workflow that asks real customers for reviews as a normal part of your service, not a bribed or gated request.

Review Response Management

Every review answered, good or bad, in your voice, based on the actual facts of the situation.

Brand Mention Monitoring

Mentions across forums, social platforms and news tracked, not just your Google Business Profile.

Negative Review Resolution

The actual complaint addressed and, where genuinely resolved, the customer invited to update their review.

Search Result Monitoring

What shows up when someone searches your brand name tracked over time, not just reviewed once.

Crisis Response Planning

A plan ready before a viral complaint or PR moment happens, not written in a panic after.

Verified Review Badge Guidance

Help meeting the criteria for the trust-boosting verified badges platforms are increasingly surfacing.

Sentiment Reporting

Review volume, rating trends and sentiment tracked monthly, in plain language.

Scope Options

What's included depends on scope, not a fixed package.

This describes the difference in deliverables, not price - we quote after understanding your actual goals.

Foundational
A genuine review-generation workflow, response management for every new review, and monthly sentiment reporting on your Google Business Profile.
Full-Service
Everything in Foundational plus brand mention monitoring across forums and social platforms, negative review resolution follow-up, crisis response planning, and broader search result monitoring for your brand name.
Two people collaborating at a whiteboard in a professional setting
The Process

How we actually manage reputation, step by step

Every step here is aimed at addressing real feedback, not hiding it.

01

Review Profile Audit

We audit every review across Google Business Profile, industry directories and social platforms to understand the real pattern, not just the star average.

02

Answer the Backlog

Older unanswered reviews, positive and negative, get a genuine, specific response first, since an unanswered backlog reads as neglect to a new visitor.

03

Root-Cause Identification

Recurring complaints are flagged back to you as real operational feedback, not just PR-managed away.

04

Genuine Review Generation

A simple, compliant ask-for-a-review flow after a good experience, never tied to a discount or incentive, which Google's policy explicitly prohibits.

05

Ongoing Monitoring

New reviews and brand mentions across platforms are monitored so a new complaint gets a response within an agreed window, not weeks later.

06

Monthly Reporting

Rating trend, response rate and response time are reported monthly in plain language, alongside any recurring issues worth fixing.

Hand-drawn line graph on paper with a ruler and pens
Week 1

Response Rate Improves First

Response rate and response time to new reviews typically improve within the first week, since that's entirely within our control once the process is set up.

Ongoing

Rating Moves Slower, Honestly

Rating trend and review volume move more slowly and less predictably, since they depend on real customer experiences and genuine opt-in requests, not anything we can force.

Timeline

What results actually look like

Growth Magnet doesn't have a set of verified published case studies yet, so we're not going to hand you a percentage improvement figure to sound convincing.

What you will get every month is a clear view of your actual rating trend, response rate and any recurring complaint themes, so you can see honestly whether the underlying problem is being fixed, not just hidden from the first page of results.

Not sure how your current reviews are actually affecting sales?

We'll audit your review profile and response history, free, and show you where you're losing customers.

Get a Free Reputation Audit
Myths, Busted

ORM advice that can get your profile penalised.

Myth: Offering a discount for a review is a smart growth hack
Reality: Google explicitly prohibits offering discounts or perks in exchange for reviews - it's treated as inauthentic and can get your business profile penalised.
Myth: The goal is to hide or suppress negative reviews
Reality: what actually works is genuinely addressing the underlying complaint. Burying a review doesn't fix the reason someone left it, and other customers can usually tell.
Myth: Review kiosks or staff quotas are a fast way to build volume
Reality: Google's current policy explicitly names in-store review kiosks and staff review quotas as prohibited, because they manufacture inauthentic volume.
Myth: A few bad reviews don't matter if your average rating is high
Reality: three or more visible negative reviews on the first page of results measurably increases the number of potential customers who walk away, regardless of your overall star average.

Dealing with a review situation that's already gotten out of hand?

Talk to us on a free call - we'll tell you honestly what's fixable and how.

Talk To Us On WhatsApp
Three colleagues laughing together while looking at a laptop
How We Work

Fix the problem, then build the habit.

01

Reputation Audit

Your current reviews, ratings and brand mentions reviewed across every platform that matters.

02

Review Generation Workflow

A genuine, workflow-built request process set up so happy customers are actually asked to leave a review.

03

Response & Monitoring

Every review answered, mentions tracked, negative feedback routed to a real resolution.

04

Report & Refine

Rating trends and sentiment reported monthly, with the approach adjusted based on what's actually happening.

Common Questions

Online reputation management, answered.

Can you offer customers a discount for leaving a review?

No, and we won't do this for you. Google explicitly prohibits offering discounts, gifts or perks in exchange for reviews - it's treated as inauthentic and can get your business profile penalised. We build a genuine review-asking workflow instead.

Can you get negative reviews removed?

Only if a review genuinely violates platform policy (fake, spam, off-topic abuse) - we'll flag and report those. A real customer's honest negative experience doesn't get hidden or suppressed; we help you respond to it and fix the underlying issue instead.

Do a few bad reviews actually matter if our average rating is high?

Yes. Three or more visible negative reviews on the first page of results measurably increases how many potential customers walk away, regardless of your overall star average - so response quality on the bad ones matters as much as the good ones.

Do you use review kiosks or ask staff to hit review quotas?

No. Google's current policy explicitly names in-store review kiosks and staff review quotas as prohibited, because they manufacture volume in a way the platform treats as inauthentic. We build review requests into your genuine customer workflow instead, like a follow-up after service.

What happens if we get hit with a sudden wave of bad reviews or a viral complaint?

We have a crisis response process - monitoring, a clear public response approach, and working with you on the actual fix, not just damage control language. Reputation crises need a real resolution, not just a good-sounding reply.

Do you monitor mentions of our brand outside of review sites?

Yes. Brand mentions across forums, social media and news coverage are tracked, since your reputation is built from the whole web, not just your Google Business Profile.

Who actually writes the responses to our reviews?

Our team, in your approved voice, based on the actual facts of each situation - not a copy-pasted generic template reply.

How much does ORM cost?

It depends on your review volume, how many platforms need monitoring, and whether crisis response planning is included. We give a clear quote after understanding your actual situation, not a generic package price.

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